Where to find buyers

Where to find buyers for Moringa powder

Dried moringa leaf, milled for supplement brands and herbal manufacturers. The trade heading used here is broader than moringa, and the report says so next to every country figure.

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Importing countries

Moringa leaf powder is commonly declared under HS 121190 (bills of lading often show a national split such as 12119029). Comtrade's heading also covers other plants used in pharmacy, perfumery, or as insecticides. Country dollars below are for that whole heading.

Official description: Plants and parts (including seeds and fruits) n.e.c. in heading no. 1211, of a kind used primarily in perfumery, in pharmacy or for insecticidal, fungicidal or similar purposes, fresh, chilled, frozen or dried, whether or not cut, crushed or powdered. Period 2024, flow import, partner World. Retrieved 2026-10-27. Reporters in the response: 147. The preview count matched the stored rows.

Source query: https://comtradeapi.un.org/public/v1/preview/C/A/HS?flowCode=M&period=2024&partnerCode=0&cmdCode=121190&maxRecords=500&includeDesc=true

#ReporterprimaryValue USDQuantity
1USA533185340.086,662,417.0 kg
2Germany520523364.35268,115,256.015 kg
3Japan287756367.85730,935,623.686 kg
4China237991616.0219,827,914.129 kg
5Australia189899191.7985,001,082.0 kg
6France141971475.36822,842,581.784 kg
7India129118367.049107,447,081.018 kg
8Rep. of Korea125485528.0—

Figures are Comtrade primaryValue literals. Aggregate partners (World, Areas, nes, and Other …, nes) are omitted. Rank in this table is by primaryValue among the reporters kept.

Top 5 channels on the free ranking

The free tier on this page is the top 5. The $19 report adds 10 more channels and 15 outreach angles, one on every channel.

1
Buyer company type (US NAICS)14 / 15

Medicinal and Botanical Manufacturing

Money5
Authority4
Need5

NAICS 325411 (United States industry classification) is Medicinal and Botanical Manufacturing: plants that make products from botanicals. Money is 5 because they buy ingredients by the drum or the container, not the jar. Authority is 4 because purchasing and the technical manager can approve a new botanical if the spec and the file pass. Need is 5 because moringa leaf powder is a botanical ingredient, which is what this industry exists to process.

Source: U.S. Census Bureau, NAICS 2022, United States industry classification, 325411 — Medicinal and Botanical Manufacturing

2
Trade show14 / 15

BioFach

Money5
Authority4
Need5

BioFach (biofach.de) is the organic food and natural-products fair in Nuremberg. Money is 5 because importers attend with a budget for the next season's ingredients. Authority is 4 because owners and purchasing leads walk this show, not only scouts. Need is 5 because organic moringa powder is sold in the botanical aisle this fair is known for.

Source: BioFach

3
Buyer company type (US NAICS)13 / 15

Drugs and Druggists' Sundries Merchant Wholesalers

Money5
Authority4
Need4

NAICS 424210 (United States industry classification) covers wholesalers of drugs and druggists' sundries, the firms that move supplements toward pharmacies and practitioners. Money is 5 because wholesale buying is a stocked line, not a one-off. Authority is 4 because a category buyer can add a bulk ingredient or a branded tub. Need is 4 because many of these houses buy finished supplements rather than raw leaf powder, so the fit is real and not automatic.

Source: U.S. Census Bureau, NAICS 2022, United States industry classification, 424210 — Drugs and Druggists' Sundries Merchant Wholesalers

4
Job title (US O*NET)13 / 15

Purchasing Managers

Money4
Authority5
Need4

O*NET 11-3061.00 (United States occupation classification). O*NET OnLine lists 11-3061.00 Purchasing Managers as its own occupation. Money is 4 because the job exists to spend a supply budget. Authority is 5 because this is the person who can commit the company to a supplier. Need is 4 because moringa powder is an ingredient purchase, though not every purchasing manager buys botanicals.

Source: O*NET OnLine, United States occupation classification, 11-3061.00 — Purchasing Managers

5
Trade show13 / 15

SupplySide Global

Money4
Authority4
Need5

SupplySide Global (supplysideglobal.com) is the ingredient show for supplement and food formulators. Money is 4 because brand owners and contract manufacturers compare ingredients there with real annual volumes. Authority is 4 because formulation and purchasing both attend. Need is 5 because moringa powder is pitched as a supplement ingredient, which is the show's subject.

Source: SupplySide Global

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